A website will only load as quickly as the content on the pages. Making potential customers wait for images to download before being able to browse / shop can cause them to go elsewhere. Some website layouts may be improved by having a consistent size to your images (for example having them all square). This […]
The basics: Search Engine Optimisation (SEO)
Search engines are one of the primary ways that internet users locate websites and this is why SEO is so important. If someone searches for a phrase related to your business, and your website is not displayed on the first page of results then your chances of getting visitors to your website are severely reduced. […]
Small Business Directory
UK Directory of useful contacts for small businesses / startups There are many useful resources online when you are starting up, or growing, your business. We have put together a directory of useful resources / sources of information. Business and Enterprise Organisations For help with business planning Business Link Free business advice & support. […]
Common things that turn people away from your website
Our “Top website Don’ts” Intro Pages These just add another click for your customers, the vast majority of whom will be just looking for the skip button to get to the information on your website. Animation There is nothing more distracting then animations flying all over a website. If you do wish to use […]
Website Checklist: Is your website ready to launch?
Make sure your website is ready for launch with our web design checklist Content Immediately obvious from homepage what your business is about Company logo & name prominently placed Headings are clear and descriptive Company contact details Copyright notice Privacy Policy, Terms & Conditions, FAQ Endorsements for your products / services Proof read for spelling […]
Promoting your website
If you run a small business, you will know it’s hard to fit everything in – advertising, promotion, providing information to enquirers. A website is an ideal way to reduce the time you spend on some of these tasks. Although time consuming to develop, if you get it right a website can drive customers to […]
Five rules for writing great web copy
When you want to get your message across online, there are a few key points to remember. It’s easy to lose visitors in lengthy descriptive prose, so the first rule is: Keep it short Just how brief should you be? Well, 400 words are plenty if you are looking for a page full of text. […]